01ATTOH · v-technologylive

BELLA

BELLA replaces the 2006 letting-agent back office — spreadsheets, manual compliance, reactive maintenance — with an AI-native operations spine. Compliance, invoicing, tenant comms and document generation, wired to live UK property data.

Live · attoh.casa/bella32 parts · 18 probe-verified

ATTOH LTD (Companies House 14079382)attoh.casa/bella

02What it is

The facts, from the register.

Product	BELLA — Property Management SaaS
Register key	bella-property-management-saas
Owner	ATTOH LTD (Companies House 14079382)
Live at	attoh.casa/bella · HTTP 200 on 9 September 2026
Price	priced at launch · REVERTED 2026-09-06 on owner correction: this is a DEMO built for a company, not a Pharoah product for sale. Do not price it. Priced in error earlier the same day.
Built from	32 register parts, 32 live, 18 probe-verified
Listed	14 August 2026

What it does

Property-management SaaS for UK letting agents — replaces the 2006 back-office (spreadsheets, manual compliance, reactive maintenance) with AI-native operations.

Runs on

Client Engine (white-label site generator)

Stripe payments

Estate agent (EstateAgentSnap)

Compliance monitor (ZARA)

Source: estate register (products, product_parts, builder_blocks) · deploy probe 9 September 2026Evidence live

03The frameWhat this buyer's profession checks

We will measure it against Propertymark and RICS client-money rules.

Three checks a buyer in this field applies, whether or not they name the standard. We use them as the frame for everything that follows.

Check 1

Client money protected and reconciled

Check 2

AML checks before the deal, not after

Check 3

A redress trail for every instruction

Frame chosen by BRG as a summary of Propertymark and RICS client-money rules. Verify the wording with the body before external use.No accreditation is claimed

04Why it's better · 1 of 6Check 2 · fit for purpose

The job as the register describes it.

Letting agents run compliance and maintenance on spreadsheets, so deadlines slip and problems are handled only after a tenant complains.

Who carries it

UK letting agents using property management SaaS to replace spreadsheets and manual compliance.

Source: register pain_point · audienceThe problem, stated plainly

05Why it's better · 2 of 6Check 2 · fit for purpose

What it does instead.

Property-management SaaS for UK letting agents — replaces the 2006 back-office (spreadsheets, manual compliance, reactive maintenance) with AI-native operations.

The parts doing the work

Client Engine (white-label site generator) verified

BRG-owned client engine surface composed from the white-label site generator, config contract, client editor and approval-gated publish queue.

Stripe payments verified

Estate agent (EstateAgentSnap) verified

EstateAgentSnap — AML/KYC + OFSI sanctions + Client Money Protection + ombudsman + Right-to-Rent compliance, advisory calculators (SDLT/fees/deposit),

Compliance monitor (ZARA) verified

Source: register purpose, public_blurb, product_parts joined to builder_blocks4 of 32 parts shown

06Why it's better · 3 of 6Check 1 · controls

Proof it exists, not a roadmap.

200

HTTP status of attoh.casa/bella on 9 September 2026 · real-content-verified

18/32

parts wired live

HTTP 200

functional surface probe

Open attoh.casa/bella during the talk. Anything the deck claims should be visible there.

Source: register deploy_probe_code, deploy_probed_at, product_parts.verified_by_probeProbed, not promised

07Why it's better · 4 of 6Against the market, honestly

Where we lead, and where we don't.

Category: UK lettings and property management software. Nearest rivals: Arthur Online, Fixflo, Alto by Zoopla, Reapit, PayProp; strongest is Arthur among portfolio landlords. Our edge: rivals organise the tenancy but leave compliance dates in spreadsheets and diaries; we hold every renewal date and certificate (gas, EICR, EPC, deposit protection) as the primary object, so the thing that carries a fine is the thing the system is built around. How we beat them: per-unit pricing at the incumbents punishes growth; we price the portfolio.

Source: register vs_competitionNamed competitors are the register's, not the presenter's

08Why it's better · 5 of 6Check 2 · fit for purpose

Built for one kind of buyer.

UK letting agents using property management SaaS to replace spreadsheets and manual compliance.

Source: register audience, serves_nichesOne buyer, not everyone

09Why it's better · 6 of 6Price is part of the scope

What it costs, in one line.

Not in the register yet a price. This slide stays blank until the register carries it; nothing here is invented.

Basis: REVERTED 2026-09-06 on owner correction: this is a DEMO built for a company, not a Pharoah product for sale. Do not price it. Priced in error earlier the same day.

Buying route

Payment on enquiry

software

Scope named on the next slides, so the price has a boundary

Source: register price_gbp, billing_interval, pricing_basis, payment_link_activeNo hidden rate card

10What's inside

The parts, with their verification state.

Part	Category	State
Client Engine (white-label site generator)	ui	staged
Stripe payments	backend	staged
Estate agent (EstateAgentSnap)	full-stack	staged
Compliance monitor (ZARA)	agent	live_wired
IR35 risk (SHIELD)	agent	live_wired
Instant Company Report Engine	backend	live_wired
Flow-home (intelligence_feed)	agent	live_wired
Land Registry overnight sweep alias	data	staged
Site lead capture	backend	staged
Document Generation Engine (HTML + PDF)	full-stack	staged

Source: product_parts joined to builder_blocks · 10 of 32 shown probe-verified not yet

11Why packaging matters

Bought as a price.
Delivered as a scope.

What the buyer hears

a price

A number to compare with the last number.

the gap
disputes · churn
unpaid work

What the provider means

A scope

32 parts, some verified, some not, plus everything that is excluded.

Packaging is the instrument that makes the scope as visible as the price.Thesis

12Why packaging matters

Five things a package does that a price cannot.

Scope becomes visible. The parts are named, so nothing is assumed.

Boundaries are explicit. What is outside is written down before the first invoice.

It is auditable. A package is a documented process, which is what Propertymark and RICS client-money rules looks for.

Buyers compare like for like. A referral needs a defined thing to refer.

Switching fear drops. The move is inside the package, not a project bolted on the front.

Source: BRG packaging doctrine; frame from slide 3Packaging = a compliance instrument

13This packageCut by what each part does

BELLA, as a package.

Client Engine (white-label site generator)

BRG-owned client engine surface composed from the white-label site generator, config contract, client editor a

verified

Client dashboard (portal modules)

14 intent-driven portal modules + accountability panels (live portal; block-wire pending)

verified

backend

Stripe payments

verified

Instant Company Report Engine

Type a Companies House number, every agent reports back. SQL engine: company_help_map(text) report builder + e

verified

Site lead capture

Public Supabase edge fn (honeypot, CORS, service-role) -> partner_site_leads, tagged by site_slug. Every white

verified

full-stack

Estate agent (EstateAgentSnap)

EstateAgentSnap — AML/KYC + OFSI sanctions + Client Money Protection + ombudsman + Right-to-Rent compliance, a

verified

Document Generation Engine (HTML + PDF)

Universal template-driven document generation: one structural spec renders to print-ready HTML and real PDF (p

verified

Booking / scheduling engine

Generic booking/scheduling engine — exists 6x in vertical snaps; extract once into a modular block (the modula

verified

agent

Compliance monitor (ZARA)

verified

IR35 risk (SHIELD)

producing

verified

Flow-home (intelligence_feed)

verified

data

Land Registry overnight sweep alias

Scalar register_coverage alias over data.land-registry for the proven 2026-07-06 HM Land Registry PPD overnigh

verified

Source: product_parts grouped by builder_blocks.category5 groups

14Anatomy of the packageOn one page · 15 items of work left, filed

A package reads like a control document.

Inside the scope

Client Engine (white-label site generator)
Stripe payments
Estate agent (EstateAgentSnap)
Compliance monitor (ZARA)
IR35 risk (SHIELD)

Evidenced, and how

Live URL probed: HTTP 200 on 9 September 2026
18 parts probe-verified, latest 9 September 2026
Functional surface: HTTP 200
Register row updated with every probe

Outside the scope today · work left

No build gap recorded in the register
14 parts still to verify by probe
1 register field to fill (price_gbp)

Who signs, and where the work sits

ATTOH LTD owns the product and the data layer
0 build packets proposed · 15 management items pending
Change log kept in the register

Source: product_parts (inside), deploy and part probes (evidenced), v_deck_work_left (work left; filed to manager_work and build_packets by deck_work_left_sync)One page

15Across the family

Where it hands over.

A1 Elitea1elite.pages.dev

Accounts & Filingattoh.tech/accounts-law/

AddressSnapattoh.digital/snap/addresssnap/

ATTOHBELLAattoh.casa/bella

AIEmploymentattoh.tech/aiemployment/

AIFreightaifreight.uk

AITransportaitransport.uk

Source: register rows sharing client_key attohOne house, many doors

16Close

Three things to take back to your desk.

One

Open the URL on slide 6. Test it before you trust it.

Two

The parts and their verification state are on slide 10.

Three

A package is a compliance instrument, not a price list.

See it live

attoh.casa/bella

Talk to us

via attoh.casa/bella

ATTOH LTD (Companies House 14079382)ATTOH

1 / 16

Arrow keys or space · N narration · P print

Slide 1Narration Words Running total

Item	Spec
Format	16:9, 1920×1080, 25 fps, H.264 MP4 plus WebM. Burned captions and a sidecar SRT.
Runtime	Narration below plus screen captures of the live product; typically 8 to 12 minutes.
Frame	Propertymark and RICS client-money rules. Verify the wording of the three checks with the body before external use.
Brand	ATTOH family palette as rendered here. Green only for verified and live states; red only for exclusions.
Voice	Calm, exact, never theatrical. Read figures and dates in full. Numbers are the register's, and the register is cited on every slide.

BELLA

The facts, from the register.

We will measure it against Propertymark and RICS client-money rules.

Client money protected and reconciled

AML checks before the deal, not after

A redress trail for every instruction

The job as the register describes it.

What it does instead.

Client Engine (white-label site generator) verified

Stripe payments verified

Estate agent (EstateAgentSnap) verified

Compliance monitor (ZARA) verified

Proof it exists, not a roadmap.

Where we lead, and where we don't.

Built for one kind of buyer.

What it costs, in one line.

The parts, with their verification state.

Bought as a price.Delivered as a scope.

What the buyer hears

What the provider means

Five things a package does that a price cannot.

BELLA, as a package.

Client Engine (white-label site generator)

Client dashboard (portal modules)

Stripe payments

Instant Company Report Engine

Site lead capture

Estate agent (EstateAgentSnap)

Document Generation Engine (HTML + PDF)

Booking / scheduling engine

Compliance monitor (ZARA)

IR35 risk (SHIELD)

Flow-home (intelligence_feed)

Land Registry overnight sweep alias

A package reads like a control document.

Inside the scope

Evidenced, and how

Outside the scope today · work left

Who signs, and where the work sits

Where it hands over.

Three things to take back to your desk.

One

Two

Three

Production guide

1 · Deliverable

2 · Runtime plan

3 · Screen captures

4 · Full narration

5 · What this deck must not say

6 · Regenerate

Bought as a price.
Delivered as a scope.