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Fitness OS (amayaATTOH · deck · narration · production guide · generated 9 September 2026
02What it is

The facts, from the register.

ProductFitness OS (amaya-app) — 8-persona
Register keyfitness-os
OwnerATTOH LTD (Companies House 14079382)
Live atamaya-app.vercel.app · HTTP 200 on 9 September 2026
Price£129 one-off
Built from13 register parts, 10 live, 4 probe-verified

What it does

Fitness OS (amaya-app) is the UK's first AI-powered operating system designed for all 8 key roles in your fitness business. Automate tasks, gain predictive insights, and empower your team with hyper-personalized workflows. Boost client retention and streamline operations. From £129/month.

Runs on

Sovereign-LLM narrative core (range-wide)
Stripe payments
White-label site engine
Memberships & Class Booking
Source: estate register (products, product_parts, builder_blocks) · deploy probe 9 September 2026Evidence live
03The frameWhat this buyer's profession checks

We will measure it against the buyer's own change-control.

Three checks a buyer in this field applies, whether or not they name the standard. We use them as the frame for everything that follows.

Check 1

A control between the work and the submission

Check 2

A process fit for this buyer, not a generic one

Check 3

Readiness for the next rule change

Frame chosen by BRG as a summary of the buyer's own change-control. Verify the wording with the body before external use.No accreditation is claimed
04Why it's better · 1 of 6Check 2 · fit for purpose

The job as the register describes it.

A gym runs eight roles across separate tools, none of which talk to each other.

Who carries it

Fitness creators/gym-goers; originating real-world user was Craig's wife's fitness audience.

Source: register pain_point · audienceThe problem, stated plainly
05Why it's better · 2 of 6Check 2 · fit for purpose

What it does instead.

The 8-persona fitness app Craig built as a real product for his wife's fitness content/coaching: one Expo/React-Native codebase (amaya-app) running eight branded fitness personas/profiles, with a landing page, lead-capture API and lead table layered on top for a public funnel.

Fitness OS (amaya-app) is the UK's first AI-powered operating system designed for all 8 key roles in your fitness business. Automate tasks, gain predictive insights, and empower your team with hyper-personalized workflows. Boost client retention and streamline operations. From £129/month.

The parts doing the work

Sovereign-LLM narrative core (range-wide) verified

Shared degrade-safe model-as-analyst core: single audited egress (nation's GPU in sovereign mode), leads-not-verdicts appended to every product prompt

Stripe payments verified

White-label site engine verified

One renderer for many branded client sites; live tenant Pages proof plus source contract and publish queue guard.

Memberships & Class Booking

Recurring memberships and capacity-limited classes for a business's own customers. Plans with per-period class credits (NULL = unlimited, distinct fro

Source: register purpose, public_blurb, product_parts joined to builder_blocks4 of 13 parts shown
06Why it's better · 3 of 6Check 1 · controls

Proof it exists, not a roadmap.

200

HTTP status of amaya-app.vercel.app on 9 September 2026 · real-content-verified

4/13

register parts verified by probe

10

parts wired live

HTTP 200

functional surface probe

Open amaya-app.vercel.app during the talk. Anything the deck claims should be visible there.

Source: register deploy_probe_code, deploy_probed_at, product_parts.verified_by_probeProbed, not promised
07Why it's better · 4 of 6Against the market, honestly

Where we lead, and where we don't.

Category: Standalone Apps. Nearest rivals: Mindbody, Glofox, Vagaro, TeamUp, Itensity; strongest is Mindbody. Our edge: Hyper-personalized AI workflows and predictive insights for all 8 key fitness business personas, leveraging real-time operational data to proactively optimize client retention, staff efficiency, and revenue growth, beyond generic automation. How we beat them: Channels: Targeted LinkedIn campaigns, UK fitness industry forums/communities, software review sites (Capterra, Software Advice), direct sales outreach to UK fitness SMEs. Wedge: Competitors offer general solutions or AI for specific tasks; our wedge is the holistic, persona-specific AI automation that understands and optimizes the entire operational ecosystem for each of the 8 key roles. Hook: 'Stop juggling tools. . Source: product_market_analysis, analyst gtm-loop-worker; rivals re-checked against the product's own promise 2026-08-29.

Not independently sourced This verdict was written from an analysis whose only source was the model itself, not scraped competitors (analyst gtm-loop-worker). Treat the competitor names and positions as a working hypothesis until the market research is re-run; do not quote them to a buyer.
Source: register vs_competitionNamed competitors are the register's, not the presenter's
08Why it's better · 5 of 6Check 2 · fit for purpose

Built for one kind of buyer.

Fitness creators/gym-goers; originating real-world user was Craig's wife's fitness audience.

Niches

fitness

Source: register audience, serves_nichesOne buyer, not everyone
09Why it's better · 6 of 6Price is part of the scope

What it costs, in one line.

£129 one-off

Buying route

Payment on enquiry
Delivered from the live product
Scope named on the next slides, so the price has a boundary
Source: register price_gbp, billing_interval, pricing_basis, payment_link_activeNo hidden rate card
10What's inside

The parts, with their verification state.

PartCategoryStateVerified
Sovereign-LLM narrative core (range-wide)backendspec
Stripe paymentsbackendstaged
White-label site enginebackendlive_orphaned
Memberships & Class Bookingfull-stacklive_orphaned
BRG Hero Video Factorybackendlive_orphaned
Supabase authbackendlive_orphaned
Higgsfield image/video factoryintegrationlive_orphaned
OSINT health self-report (DB-native)dataspec
OSINT durable in-DB schedulerdataspec
Gym OSfull-stackspec
Source: product_parts joined to builder_blocks · 10 of 13 shown probe-verified   not yet
12Why packaging matters

Five things a package does that a price cannot.

1
Scope becomes visible. The parts are named, so nothing is assumed.
2
Boundaries are explicit. What is outside is written down before the first invoice.
3
It is auditable. A package is a documented process, which is what the buyer's own change-control looks for.
4
Buyers compare like for like. A referral needs a defined thing to refer.
5
Switching fear drops. The move is inside the package, not a project bolted on the front.
Source: BRG packaging doctrine; frame from slide 3Packaging = a compliance instrument
13This packageCut by what each part does

Fitness OS (amaya, as a package.

backend

Sovereign-LLM narrative core (range-wide)

Shared degrade-safe model-as-analyst core: single audited egress (nation's GPU in sovereign mode), leads-not-v

verified

Stripe payments

verified

White-label site engine

One renderer for many branded client sites; live tenant Pages proof plus source contract and publish queue gua

verified

BRG Hero Video Factory

Brand-distinct hero videos for every site

live_orphaned
full-stack

Memberships & Class Booking

Recurring memberships and capacity-limited classes for a business's own customers. Plans with per-period class

live_orphaned

Gym OS

GymOS — 8 personas, Expo+Next+Supabase (SQL 433 + W1 built; PRD pending)

verified
integration

Higgsfield image/video factory

Higgsfield generation (1000 cr/mo) with a budget cap — hero + social media assets.

live_orphaned
data

OSINT health self-report (DB-native)

pg_cron-driven hourly health verdict (HEALTHY/DEGRADED/HALTED) over v_osint_feed_health, logged to osint_healt

spec

OSINT durable in-DB scheduler

pg_cron+pg_net scheduler on the blackline Supabase; data-driven off osint_feeds.poll_interval_s; Vault-secret

spec
Source: product_parts grouped by builder_blocks.category4 groups
14Anatomy of the packageOn one page · 12 items of work left, filed

A package reads like a control document.

Inside the scope

  • Sovereign-LLM narrative core (range-wide)
  • Stripe payments
  • White-label site engine
  • Gym OS

Evidenced, and how

  • Live URL probed: HTTP 200 on 9 September 2026
  • 4 parts probe-verified, latest 9 September 2026
  • Functional surface: HTTP 200
  • Register row updated with every probe

Outside the scope today · work left

  • Deploy the real amaya-app build; the registered Vercel URL serves the starter scaffold and the fit-gym-mum per
  • Confirm/replace SQL 433 (currently a copy-pasted credit-funnel schema); prove enrichment/report completion; im
  • 9 parts still to verify by probe
  • 1 register field to fill (vs_competition_unsourced)

Who signs, and where the work sits

  • ATTOH LTD owns the product and the data layer
  • 2 build packets proposed · 10 management items pending
  • Change log kept in the register
Source: product_parts (inside), deploy and part probes (evidenced), v_deck_work_left (work left; filed to manager_work and build_packets by deck_work_left_sync)One page
15Across the family

Where it hands over.

A1 Elitea1elite.pages.dev
Accounts & Filingattoh.tech/accounts-law/
AddressSnapattoh.digital/snap/addresssnap/
ATTOHFitness OS (amayaamaya-app.vercel.app
AIEmploymentattoh.tech/aiemployment/
AIFreightaifreight.uk
AITransportaitransport.uk
Source: register rows sharing client_key attohOne house, many doors
1 / 16
Arrow keys or space · N narration · P print
Slide 1Narration Words Running total

Production guide

How to turn these sixteen slides into a presentation video. Same structure as every deck in the family, so a crew that has made one can make them all.

1 · Deliverable

ItemSpec
Format16:9, 1920×1080, 25 fps, H.264 MP4 plus WebM. Burned captions and a sidecar SRT.
RuntimeNarration below plus screen captures of the live product; typically 8 to 12 minutes.
Framethe buyer's own change-control. Verify the wording of the three checks with the body before external use.
BrandATTOH family palette as rendered here. Green only for verified and live states; red only for exclusions.
VoiceCalm, exact, never theatrical. Read figures and dates in full. Numbers are the register's, and the register is cited on every slide.

2 · Runtime plan

#SlideNarrationWordsStarts

3 · Screen captures

4 · Full narration

5 · What this deck must not say

  • No numbers that are not on a slide with a register source.
  • No accreditation by the buyer's own change-control; the frame is a lens, not a badge.
  • No named competitor read aloud unless the audience asks; the register's names are on slide 7 for the presenter.
  • No client names, volumes or tenure unless the register carries them.

6 · Regenerate

This deck is generated from the estate register. Update the product row, re-run the deck build, redeploy. Do not hand-edit this file.