01Pharoah Technology · Pharoah Suitelive

CostaAlert

Real-time driver safety alerts shared by residents and drivers across Spain.

Live · costaalerta.cloud£15 a month18 parts · 16 probe-verified

Pharoah Technology Ltd (Craig Attoh and Phil Pereira, 50/50)costaalerta.cloud

02What it is

The facts, from the register.

Product	CostaAlert
Register key	malaga-alerta
Owner	Pharoah Technology Ltd (Craig Attoh and Phil Pereira, 50/50)
Live at	costaalerta.cloud · HTTP 200 on 9 September 2026
Price	£15 a month · [object Object]
Built from	18 register parts, 18 live, 16 probe-verified
Listed	3 July 2026

What it does

Spain-wide road-alert app for residents and drivers. Free mode covers community reports, the live map, and safety-critical official alerts. Premium unlocks the full official layer: TomTom traffic incidents, DGT road events, verified DGT fixed/section speed cameras, AEMET/MeteoAlarm weather warnings, advanced filters, nearby browser notifications and Waze inbound alerts once partner approval lands. Public PWA at costaalerta.cloud with no third-party ad trackers.

Runs on

WhatsApp delivery rail

Leaflet map kit (open-source Google-Maps-grade map UX)

Social content proof engine

Resend transactional email

Source: estate register (products, product_parts, builder_blocks) · deploy probe 9 September 2026Evidence live

03The frameWhat this buyer's profession checks

We will measure it against the operator's own audit.

Three checks a buyer in this field applies, whether or not they name the standard. We use them as the frame for everything that follows.

Check 1

Booking and pricing accuracy every day

Check 2

Licensing and safety records current

Check 3

Reviews answered from the record

Frame chosen by BRG as a summary of the operator's own audit. Verify the wording with the body before external use.No accreditation is claimed

04Why it's better · 1 of 6Check 2 · fit for purpose

The job as the register describes it.

Software and supplier spend creeps upward unnoticed until an annual review finds the leak.

Who carries it

Residents and drivers in Spain needing road and community alerts

Source: register pain_point · audienceThe problem, stated plainly

05Why it's better · 2 of 6Check 2 · fit for purpose

What it does instead.

Real-time driver safety alerts shared by residents and drivers across Spain.

The parts doing the work

WhatsApp delivery rail verified

WhatsApp group delivery + MAYA routing rail. Twilio inbound webhook -> wa_group_messages (idempotent ingest) -> dedupe gate -> MAYA intent route -> in

Leaflet map kit (open-source Google-Maps-grade map UX) verified

Reusable react-leaflet 5 / React 19 map package, zero paid deps: locate-me GPS control (3-state watch cycle), Photon geocoder search (keyless), emoji

Social content proof engine verified

Approval-gated social/content proof engine using content gate, MASON calendar and portal pipeline source contracts. Product runtime and publishing rem

Resend transactional email verified

One transactional email rail — onboarding, briefs, outreach.

Source: register purpose, public_blurb, product_parts joined to builder_blocks4 of 18 parts shown

06Why it's better · 3 of 6Check 1 · controls

Proof it exists, not a roadmap.

200

HTTP status of costaalerta.cloud on 9 September 2026 · real-content-verified

16/18

parts wired live

HTTP 200

functional surface probe

Open costaalerta.cloud during the talk. Anything the deck claims should be visible there.

Source: register deploy_probe_code, deploy_probed_at, product_parts.verified_by_probeProbed, not promised

07Why it's better · 4 of 6Against the market, honestly

Where we lead, and where we don't.

Consumer alert-subscription band £1-5/mo: Carrot Weather Premium $4.99/mo (Ultra $9.99), AccuWeather Premium+ ~$19.99/yr, Windy Premium ~$25-35/yr, WeatherPro ~£0.99/mo UK, MyRadar premium low-annual. CostaAlert prices at the top of the consumer band on hyperlocal Costa del Sol + emergency + local-news breadth, zero-install Telegram delivery.

Not independently sourced This verdict was written from an analysis whose only source was the model itself, not scraped competitors (analyst gtm-loop-worker). Treat the competitor names and positions as a working hypothesis until the market research is re-run; do not quote them to a buyer.

Source: register vs_competition (18 August 2026)Named competitors are the register's, not the presenter's

08Why it's better · 5 of 6Check 2 · fit for purpose

Built for one kind of buyer.

Residents and drivers in Spain needing road and community alerts

Source: register audience, serves_nichesOne buyer, not everyone

09Why it's better · 6 of 6Price is part of the scope

What it costs, in one line.

£15 a month

Annual: £125

Basis: [object Object]

Buying route

Payment link live

software

Scope named on the next slides, so the price has a boundary

Source: register price_gbp, billing_interval, pricing_basis, payment_link_activeNo hidden rate card

10What's inside

The parts, with their verification state.

Part	Category	State
WhatsApp delivery rail	integration	live_wired
Leaflet map kit (open-source Google-Maps-grade map UX)	ui	live_wired
Social content proof engine	full-stack	live_wired
Resend transactional email	integration	live_wired
Higgsfield image/video factory	integration	live_wired
Supabase auth	backend	live_wired
Client Engine (white-label site generator)	ui	live_wired
Official traffic-provider ingest (HERE/TomTom/DGT → reports)	backend	live_wired
Expense Management	full-stack	live
Telegram delivery rail	integration	live_wired

Source: product_parts joined to builder_blocks · 10 of 18 shown probe-verified not yet

11Why packaging matters

Bought as a price.
Delivered as a scope.

What the buyer hears

£15 a month

A number to compare with the last number.

the gap
disputes · churn
unpaid work

What the provider means

A scope

18 parts, some verified, some not, plus everything that is excluded.

Packaging is the instrument that makes the scope as visible as the price.Thesis

12Why packaging matters

Five things a package does that a price cannot.

Scope becomes visible. The parts are named, so nothing is assumed.

Boundaries are explicit. What is outside is written down before the first invoice.

It is auditable. A package is a documented process, which is what the operator's own audit looks for.

Buyers compare like for like. A referral needs a defined thing to refer.

Switching fear drops. The move is inside the package, not a project bolted on the front.

Source: BRG packaging doctrine; frame from slide 3Packaging = a compliance instrument

13This packageCut by what each part does

CostaAlert, as a package.

integration

WhatsApp delivery rail

WhatsApp group delivery + MAYA routing rail. Twilio inbound webhook -> wa_group_messages (idempotent ingest) -

verified

Resend transactional email

One transactional email rail — onboarding, briefs, outreach.

verified

Higgsfield image/video factory

Higgsfield generation (1000 cr/mo) with a budget cap — hero + social media assets.

verified

Telegram delivery rail

Telegram message delivery (founder brief, approvals, alerts) — cred bound to 48 nodes.

verified

Leaflet map kit (open-source Google-Maps-grade map UX)

Reusable react-leaflet 5 / React 19 map package, zero paid deps: locate-me GPS control (3-state watch cycle),

verified

Client Engine (white-label site generator)

BRG-owned client engine surface composed from the white-label site generator, config contract, client editor a

verified

full-stack

Social content proof engine

Approval-gated social/content proof engine using content gate, MASON calendar and portal pipeline source contr

verified

Expense Management

Universal expense capability: claim capture (portal/WhatsApp), multi-line receipts, approval workflow, and rei

live

backend

Supabase auth

verified

Official traffic-provider ingest (HERE/TomTom/DGT → reports)

Server-side ingest of official traffic incidents into CostaAlert's reports pool: provider adapters for HERE, T

verified

Costa Alerta regional feed (v_costa_alerta_feed)

world_event filtered to Costa del Sol / Andalucia coast, severity-ranked, 48h; the read contract Costa Alerta

verified

Self-custodial Bitcoin checkout (unique-sats, KV, keyless)

First estate crypto-payments capability (sweep 24 Jul: zero prior crypto infra). Built for CostaAlert €15/mo·€

verified

Source: product_parts grouped by builder_blocks.category4 groups

14Anatomy of the packageOn one page · 3 items of work left, filed

A package reads like a control document.

Inside the scope

WhatsApp delivery rail
Leaflet map kit (open-source Google-Maps-grade map UX)
Social content proof engine
Resend transactional email
Higgsfield image/video factory

Evidenced, and how

Live URL probed: HTTP 200 on 9 September 2026
16 parts probe-verified, latest 16 July 2026
Functional surface: HTTP 200
Register row updated with every probe

Outside the scope today · work left

No build gap recorded in the register
2 parts still to verify by probe
1 register field to fill (vs_competition_unsourced)

Who signs, and where the work sits

Pharoah Technology Ltd owns the product and the data layer
0 build packets proposed · 3 management items pending
Change log kept in the register

Source: product_parts (inside), deploy and part probes (evidenced), v_deck_work_left (work left; filed to manager_work and build_packets by deck_work_left_sync)One page

15Across the family

Where it hands over.

Anaïs AIgateway.pharoahtechnology.com

Anaïs AI (LLM router / reseller)anaisai.co.uk

Anaïs AI (working app)anaisai.co.uk

Pharoah TechnologyCostaAlertcostaalerta.cloud

ATS Résumé Scanner (free)ats.pharoahtechnology.com

Aurora AIauroraai.pharoahtechnology.com

Aurora Guardauroraguard.co.uk

Source: register rows sharing client_key pharoahOne house, many doors

16Close

Three things to take back to your desk.

One

Open the URL on slide 6. Test it before you trust it.

Two

The parts and their verification state are on slide 10.

Three

A package is a compliance instrument, not a price list.

See it live

costaalerta.cloud

Talk to us

via costaalerta.cloud

Pharoah Technology Ltd (Craig Attoh and Phil Pereira, 50/50)Pharoah Technology

1 / 16

Arrow keys or space · N narration · P print

Slide 1Narration Words Running total

Item	Spec
Format	16:9, 1920×1080, 25 fps, H.264 MP4 plus WebM. Burned captions and a sidecar SRT.
Runtime	Narration below plus screen captures of the live product; typically 8 to 12 minutes.
Frame	the operator's own audit. Verify the wording of the three checks with the body before external use.
Brand	Pharoah Technology family palette as rendered here. Green only for verified and live states; red only for exclusions.
Voice	Calm, exact, never theatrical. Read figures and dates in full. Numbers are the register's, and the register is cited on every slide.

CostaAlert

The facts, from the register.

We will measure it against the operator's own audit.

Booking and pricing accuracy every day

Licensing and safety records current

Reviews answered from the record

The job as the register describes it.

What it does instead.

WhatsApp delivery rail verified

Leaflet map kit (open-source Google-Maps-grade map UX) verified

Social content proof engine verified

Resend transactional email verified

Proof it exists, not a roadmap.

Where we lead, and where we don't.

Built for one kind of buyer.

What it costs, in one line.

The parts, with their verification state.

Bought as a price.Delivered as a scope.

What the buyer hears

What the provider means

Five things a package does that a price cannot.

CostaAlert, as a package.

WhatsApp delivery rail

Resend transactional email

Higgsfield image/video factory

Telegram delivery rail

Leaflet map kit (open-source Google-Maps-grade map UX)

Client Engine (white-label site generator)

Social content proof engine

Expense Management

Supabase auth

Official traffic-provider ingest (HERE/TomTom/DGT → reports)

Costa Alerta regional feed (v_costa_alerta_feed)

Self-custodial Bitcoin checkout (unique-sats, KV, keyless)

A package reads like a control document.

Inside the scope

Evidenced, and how

Outside the scope today · work left

Who signs, and where the work sits

Where it hands over.

Three things to take back to your desk.

One

Two

Three

Production guide

1 · Deliverable

2 · Runtime plan

3 · Screen captures

4 · Full narration

5 · What this deck must not say

6 · Regenerate

Bought as a price.
Delivered as a scope.