01ATTOH · productlive
Pharoah Fitness OS (Pharoah skin)
Pharoah-branded front door/skin for the shared ATTOH Fitness OS creator product, aimed at monetising a fitness audience with a client + content system.
Live · fitness.pharoahtechnology.com£129 one-off1 parts · 0 probe-verified
ATTOH LTD (Companies House 14079382)fitness.pharoahtechnology.com
02What it is
The facts, from the register.
| Product | Pharoah Fitness OS (Pharoah skin) |
| Register key | pharoah-fitness |
| Owner | ATTOH LTD (Companies House 14079382) |
| Live at | fitness.pharoahtechnology.com · HTTP 200 on 9 September 2026 |
| Price | £129 one-off |
| Built from | 1 register parts, 1 live, 0 probe-verified |
What it does
Pharoah Fitness OS (Pharoah skin) is a branded front‑door interface for the ATTOH Fitness OS creator platform, designed for fitness influencers and personal trainers who want a customised client and content system to manage their audience and monetise their services.
Runs on
Pharoah Fitness OS (Pharoah skin)
Source: estate register (products, product_parts, builder_blocks) · deploy probe 9 September 2026Evidence live
03The frameWhat this buyer's profession checks
We will measure it against the buyer's own change-control.
Three checks a buyer in this field applies, whether or not they name the standard. We use them as the frame for everything that follows.
Check 1
A control between the work and the submission
Check 2
A process fit for this buyer, not a generic one
Check 3
Readiness for the next rule change
Frame chosen by BRG as a summary of the buyer's own change-control. Verify the wording with the body before external use.No accreditation is claimed
04Why it's better · 1 of 6Check 2 · fit for purpose
The job as the register describes it.
Fitness influencers lack a branded front‑door skin, forcing them to use generic platforms that limit monetisation and client management.
Who carries it
Fitness influencers and personal trainers; B2C creator audience.
Source: register pain_point · audienceThe problem, stated plainly
05Why it's better · 2 of 6Check 2 · fit for purpose
What it does instead.
Pharoah-branded front door/skin for the shared ATTOH Fitness OS creator product, aimed at monetising a fitness audience with a client + content system.
Pharoah Fitness OS (Pharoah skin) is a branded front‑door interface for the ATTOH Fitness OS creator platform, designed for fitness influencers and personal trainers who want a customised client and content system to manage their audience and monetise their services.
The parts doing the work
Pharoah Fitness OS (Pharoah skin)
Root block for Pharoah Fitness OS (Pharoah skin) — created so the app cannot be invisible. Probe settles its real maturity.
Source: register purpose, public_blurb, product_parts joined to builder_blocks1 of 1 parts shown
06Why it's better · 3 of 6Check 1 · controls
Proof it exists, not a roadmap.
200
HTTP status of fitness.pharoahtechnology.com on 9 September 2026 · real-content-verified
0/1
register parts verified by probe
HTTP 200
functional surface probe
Open fitness.pharoahtechnology.com during the talk. Anything the deck claims should be visible there.
Source: register deploy_probe_code, deploy_probed_at, product_parts.verified_by_probeProbed, not promised
07Why it's better · 4 of 6Against the market, honestly
Where we lead, and where we don't.
Category: gym and fitness-business management software (UK). Nearest rivals: Mindbody, ABC Glofox, TeamUp, Gymcatch, Xplor Legend. Strongest in the UK small-studio segment is TeamUp on price and Mindbody on breadth; Glofox owns the boutique-gym niche. HONEST VERDICT: Pharoah Fitness OS does NOT beat any of the five today, and the gap is not a feature gap. Verified live 2026-08-30: the door at fitness.pharoahtechnology.com and the underlying engine at amaya-app.vercel.app both serve a Next.js + NextUI STARTER SCAFFOLD ("Welcome to Amaya", "Irregular verbs", "Powered by JotaMiller") with zero occurrences of gym, member, booking or persona. The 8-persona gym operating system described in the register is not what the URL serves. Until the real application is deployed there is nothing to compare against a rival, and the 129 GBP/month price is not defensible against TeamUp at roughly 30-60 GBP/month for a working product. Re-benchmark once the actual engine is live.
Source: register vs_competitionNamed competitors are the register's, not the presenter's
08Why it's better · 5 of 6Check 2 · fit for purpose
Built for one kind of buyer.
Fitness influencers and personal trainers; B2C creator audience.
Source: register audience, serves_nichesOne buyer, not everyone
09Why it's better · 6 of 6Price is part of the scope
What it costs, in one line.
£129 one-off
Buying route
Payment on enquiry
Delivered from the live product
Scope named on the next slides, so the price has a boundary
Source: register price_gbp, billing_interval, pricing_basis, payment_link_activeNo hidden rate card
10What's inside
The parts, with their verification state.
| Part | Category | State | Verified |
|---|
| Pharoah Fitness OS (Pharoah skin) | full-stack | built | |
Source: product_parts joined to builder_blocks · 1 of 1 shown probe-verified not yet
11Why packaging matters
Bought as a price.
Delivered as a scope.
What the buyer hears
£129 one-off
A number to compare with the last number.
the gap
disputes · churn
unpaid work
What the provider means
A scope
1 parts, some verified, some not, plus everything that is excluded.
Packaging is the instrument that makes the scope as visible as the price.Thesis
12Why packaging matters
Five things a package does that a price cannot.
1Scope becomes visible. The parts are named, so nothing is assumed.
2Boundaries are explicit. What is outside is written down before the first invoice.
3It is auditable. A package is a documented process, which is what the buyer's own change-control looks for.
4Buyers compare like for like. A referral needs a defined thing to refer.
5Switching fear drops. The move is inside the package, not a project bolted on the front.
Source: BRG packaging doctrine; frame from slide 3Packaging = a compliance instrument
13This packageCut by what each part does
Pharoah Fitness OS (Pharoah skin), as a package.
full-stack
Pharoah Fitness OS (Pharoah skin)
Root block for Pharoah Fitness OS (Pharoah skin) — created so the app cannot be invisible. Probe settles its r
builtSource: product_parts grouped by builder_blocks.category1 groups
14Anatomy of the packageOn one page · 2 items of work left, filed
A package reads like a control document.
Inside the scope
- Pharoah Fitness OS (Pharoah skin)
Evidenced, and how
- Live URL probed: HTTP 200 on 9 September 2026
- 0 parts probe-verified
- Functional surface: HTTP 200
- Register row updated with every probe
Outside the scope today · work left
- FALSE GREEN, verified live 2026-09-06: https://fitness.pharoahtechnology.com serves a Next.js + NextUI STARTER
- 1 part still to verify by probe
Who signs, and where the work sits
- ATTOH LTD owns the product and the data layer
- 1 build packet proposed · 1 management item pending
- Change log kept in the register
Source: product_parts (inside), deploy and part probes (evidenced), v_deck_work_left (work left; filed to manager_work and build_packets by deck_work_left_sync)One page
15Across the family
Where it hands over.
Pharaoh Sovereign CEOsovereign.pharoahtechnology.co.uk
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Pharoah AIFreight door (Pharoah skin)logistics.pharoahtechnology.com
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Pharoah Autoauto.pharoahtechnology.co.uk
Pharoah BLACKLINE door (Pharoah skin)blackline.pharoahtechnology.com
Pharoah BOQ Pricer (Pharoah skin)boq.pharoahtechnology.com
Source: register rows sharing client_key One house, many doors
16Close
Three things to take back to your desk.
One
Open the URL on slide 6. Test it before you trust it.
Two
The parts and their verification state are on slide 10.
Three
A package is a compliance instrument, not a price list.
See it live
fitness.pharoahtechnology.com
Talk to us
via fitness.pharoahtechnology.com
ATTOH LTD (Companies House 14079382)ATTOH