01ATTOH · productlive
Pharoah FreightSnap (Pharoah skin)
FreightSnap is the free UK customs decision tool. Work out landed cost, duty deferment, PVA, UKIMS and Incoterms before you file the declaration. No login.
Live · freight.pharoahtechnology.com£149 one-off1 parts · 1 probe-verified
ATTOH LTD (Companies House 14079382)freight.pharoahtechnology.com
02What it is
The facts, from the register.
| Product | Pharoah FreightSnap (Pharoah skin) |
| Register key | pharoah-freight |
| Owner | ATTOH LTD (Companies House 14079382) |
| Live at | freight.pharoahtechnology.com · HTTP 200 on 9 September 2026 |
| Price | £149 one-off |
| Built from | 1 register parts, 1 live, 1 probe-verified |
Not in the register yet a public blurb. This slide stays blank until the register carries it; nothing here is invented.
Runs on
Pharoah FreightSnap (Pharoah skin)
Source: estate register (products, product_parts, builder_blocks) · deploy probe 9 September 2026Evidence live
03The frameWhat this buyer's profession checks
We will measure it against the Construction Playbook and CDM 2015.
Three checks a buyer in this field applies, whether or not they name the standard. We use them as the frame for everything that follows.
Check 1
Programme and cost certainty before commitment
Check 2
Duty-holder and site records kept current
Check 3
Supply chain verified before it is paid
Frame chosen by BRG as a summary of the Construction Playbook and CDM 2015. Verify the wording with the body before external use.No accreditation is claimed
04Why it's better · 1 of 6Check 2 · fit for purpose
The job as the register describes it.
Not in the register yet a pain point. This slide stays blank until the register carries it; nothing here is invented.
Who carries it
I'll read the purpose again: "FreightSnap is the free UK customs decision tool. Work out
Source: register pain_point · audienceThe problem, stated plainly
05Why it's better · 2 of 6Check 2 · fit for purpose
What it does instead.
FreightSnap is the free UK customs decision tool. Work out landed cost, duty deferment, PVA, UKIMS and Incoterms before you file the declaration. No login.
Not in the register yet a purpose or blurb. This slide stays blank until the register carries it; nothing here is invented.
The parts doing the work
Pharoah FreightSnap (Pharoah skin) verified
Root block for Pharoah FreightSnap (Pharoah skin) — created so the app cannot be invisible. Probe settles its real maturity.
Source: register purpose, public_blurb, product_parts joined to builder_blocks1 of 1 parts shown
06Why it's better · 3 of 6Check 1 · controls
Proof it exists, not a roadmap.
200
HTTP status of freight.pharoahtechnology.com on 9 September 2026 · real-content-verified
1/1
register parts verified by probe
HTTP 200
functional surface probe
Open freight.pharoahtechnology.com during the talk. Anything the deck claims should be visible there.
Source: register deploy_probe_code, deploy_probed_at, product_parts.verified_by_probeProbed, not promised
07Why it's better · 4 of 6Against the market, honestly
Where we lead, and where we don't.
Category: Descartes class. Nearest rivals: Descartes, Thyme-IT, Customs4trade, ChamberCustoms, AEB; strongest is Descartes on coverage. Our edge: Declaration engines are sold to brokers and large forwarders with an implementation project. The trader who just needs the decision — which regime, whose duty, what it lands at — has nothing. How we beat them: Free at the decision point, with no integration programme and no per-declaration fee. Source: written 2026-08-30 from the product's own live page (title and meta description), probed this session.
Source: register vs_competitionNamed competitors are the register's, not the presenter's
08Why it's better · 5 of 6Check 2 · fit for purpose
Built for one kind of buyer.
I'll read the purpose again: "FreightSnap is the free UK customs decision tool. Work out
Source: register audience, serves_nichesOne buyer, not everyone
09Why it's better · 6 of 6Price is part of the scope
What it costs, in one line.
£149 one-off
Buying route
Payment on enquiry
Delivered from the live product
Scope named on the next slides, so the price has a boundary
Source: register price_gbp, billing_interval, pricing_basis, payment_link_activeNo hidden rate card
10What's inside
The parts, with their verification state.
| Part | Category | State | Verified |
|---|
| Pharoah FreightSnap (Pharoah skin) | full-stack | built | |
Source: product_parts joined to builder_blocks · 1 of 1 shown probe-verified not yet
11Why packaging matters
Bought as a price.
Delivered as a scope.
What the buyer hears
£149 one-off
A number to compare with the last number.
the gap
disputes · churn
unpaid work
What the provider means
A scope
1 parts, some verified, some not, plus everything that is excluded.
Packaging is the instrument that makes the scope as visible as the price.Thesis
12Why packaging matters
Five things a package does that a price cannot.
1Scope becomes visible. The parts are named, so nothing is assumed.
2Boundaries are explicit. What is outside is written down before the first invoice.
3It is auditable. A package is a documented process, which is what the Construction Playbook and CDM 2015 looks for.
4Buyers compare like for like. A referral needs a defined thing to refer.
5Switching fear drops. The move is inside the package, not a project bolted on the front.
Source: BRG packaging doctrine; frame from slide 3Packaging = a compliance instrument
13This packageCut by what each part does
Pharoah FreightSnap (Pharoah skin), as a package.
full-stack
Pharoah FreightSnap (Pharoah skin)
Root block for Pharoah FreightSnap (Pharoah skin) — created so the app cannot be invisible. Probe settles its
verifiedSource: product_parts grouped by builder_blocks.category1 groups
14Anatomy of the packageOn one page · 2 items of work left, filed
A package reads like a control document.
Inside the scope
- Pharoah FreightSnap (Pharoah skin)
Evidenced, and how
- Live URL probed: HTTP 200 on 9 September 2026
- 1 parts probe-verified, latest 3 September 2026
- Functional surface: HTTP 200
- Register row updated with every probe
Outside the scope today · work left
- No build gap recorded in the register
- 2 register fields to fill (public_blurb, pain_point)
Who signs, and where the work sits
- ATTOH LTD owns the product and the data layer
- 0 build packets proposed · 2 management items pending
- Change log kept in the register
Source: product_parts (inside), deploy and part probes (evidenced), v_deck_work_left (work left; filed to manager_work and build_packets by deck_work_left_sync)One page
15Across the family
Where it hands over.
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Source: register rows sharing client_key One house, many doors
16Close
Three things to take back to your desk.
One
Open the URL on slide 6. Test it before you trust it.
Two
The parts and their verification state are on slide 10.
Three
A package is a compliance instrument, not a price list.
See it live
freight.pharoahtechnology.com
Talk to us
via freight.pharoahtechnology.com
ATTOH LTD (Companies House 14079382)ATTOH