01ATTOH · productlive
Pharoah M&A Arm (Pharoah skin)
Pharoah-skinned door onto the ATTOH M&A Arm engine (Phil parity doctrine: same product, own skin). It exists to solve: Acquirable SME targets surface late and through brokers, after the owner has already decided to sell and priced it accordingly.
Live · ma.pharoahtechnology.com£2,499 one-off1 parts · 1 probe-verified
ATTOH LTD (Companies House 14079382)ma.pharoahtechnology.com
02What it is
The facts, from the register.
| Product | Pharoah M&A Arm (Pharoah skin) |
| Register key | pharoah-ma-arm |
| Owner | ATTOH LTD (Companies House 14079382) |
| Live at | ma.pharoahtechnology.com · HTTP 200 on 9 September 2026 |
| Price | £2,499 one-off |
| Built from | 1 register parts, 1 live, 1 probe-verified |
What it does
The Pharoah M&A Arm provides M&A advisors and corporate development teams with early visibility of SME acquisition targets through a Pharoah‑skinned interface to the ATTOH M&A Arm engine, helping them act before brokers surface the deals.
Runs on
Pharoah M&A Arm (Pharoah skin)
Source: estate register (products, product_parts, builder_blocks) · deploy probe 9 September 2026Evidence live
03The frameWhat this buyer's profession checks
We will measure it against the FCA Consumer Duty.
Three checks a buyer in this field applies, whether or not they name the standard. We use them as the frame for everything that follows.
Check 1
Products that deliver good outcomes
Check 2
Fair value shown, not asserted
Check 3
Customers able to understand what they bought
Frame chosen by BRG as a summary of the FCA Consumer Duty. Verify the wording with the body before external use.No accreditation is claimed
04Why it's better · 1 of 6Check 2 · fit for purpose
The job as the register describes it.
Acquirable SME targets surface late and through brokers, after the owner has already decided to sell and priced it accordingly.
Who carries it
M&A advisors and corporate development teams seeking early SME deal flow
Source: register pain_point · audienceThe problem, stated plainly
05Why it's better · 2 of 6Check 2 · fit for purpose
What it does instead.
Pharoah-skinned door onto the ATTOH M&A Arm engine (Phil parity doctrine: same product, own skin). It exists to solve: Acquirable SME targets surface late and through brokers, after the owner has already decided to sell and priced it accordingly.
The Pharoah M&A Arm provides M&A advisors and corporate development teams with early visibility of SME acquisition targets through a Pharoah‑skinned interface to the ATTOH M&A Arm engine, helping them act before brokers surface the deals.
The parts doing the work
Pharoah M&A Arm (Pharoah skin) verified
Root block for Pharoah M&A Arm (Pharoah skin) — created so the app cannot be invisible. Probe settles its real maturity.
Source: register purpose, public_blurb, product_parts joined to builder_blocks1 of 1 parts shown
06Why it's better · 3 of 6Check 1 · controls
Proof it exists, not a roadmap.
200
HTTP status of ma.pharoahtechnology.com on 9 September 2026 · healthy
1/1
register parts verified by probe
HTTP 200
functional surface probe
Open ma.pharoahtechnology.com during the talk. Anything the deck claims should be visible there.
Source: register deploy_probe_code, deploy_probed_at, product_parts.verified_by_probeProbed, not promised
07Why it's better · 4 of 6Against the market, honestly
Where we lead, and where we don't.
Category: In-house M&A teams class. Nearest rivals: In-house M&A teams, boutique M&A advisers, Grata, Sourcescrub, BizCrunch; strongest is a boutique adviser on relationship. Our edge: Advisers price on deal percentage and screening platforms are sold per analyst seat, so the owner-led SME doing one or two deals is served by neither. Proof-gating means a target is scored on filed evidence rather than a pitch. How we beat them: Deal-sized rather than adviser-sized economics, with the pack produced as output rather than billed as a workstream. Source: written 2026-08-30 from the product's own live page (title and meta description), probed this session.
Evidence: pitch. · workstream. · session.
Source: register vs_competitionNamed competitors are the register's, not the presenter's
08Why it's better · 5 of 6Check 2 · fit for purpose
Built for one kind of buyer.
M&A advisors and corporate development teams seeking early SME deal flow
Source: register audience, serves_nichesOne buyer, not everyone
09Why it's better · 6 of 6Price is part of the scope
What it costs, in one line.
£2,499 one-off
Buying route
Payment on enquiry
Delivered from the live product
Scope named on the next slides, so the price has a boundary
Source: register price_gbp, billing_interval, pricing_basis, payment_link_activeNo hidden rate card
10What's inside
The parts, with their verification state.
| Part | Category | State | Verified |
|---|
| Pharoah M&A Arm (Pharoah skin) | full-stack | built | |
Source: product_parts joined to builder_blocks · 1 of 1 shown probe-verified not yet
11Why packaging matters
Bought as a price.
Delivered as a scope.
What the buyer hears
£2,499 one-off
A number to compare with the last number.
the gap
disputes · churn
unpaid work
What the provider means
A scope
1 parts, some verified, some not, plus everything that is excluded.
Packaging is the instrument that makes the scope as visible as the price.Thesis
12Why packaging matters
Five things a package does that a price cannot.
1Scope becomes visible. The parts are named, so nothing is assumed.
2Boundaries are explicit. What is outside is written down before the first invoice.
3It is auditable. A package is a documented process, which is what the FCA Consumer Duty looks for.
4Buyers compare like for like. A referral needs a defined thing to refer.
5Switching fear drops. The move is inside the package, not a project bolted on the front.
Source: BRG packaging doctrine; frame from slide 3Packaging = a compliance instrument
13This packageCut by what each part does
Pharoah M&A Arm (Pharoah skin), as a package.
full-stack
Pharoah M&A Arm (Pharoah skin)
Root block for Pharoah M&A Arm (Pharoah skin) — created so the app cannot be invisible. Probe settles its real
verifiedSource: product_parts grouped by builder_blocks.category1 groups
14Anatomy of the packageOn one page · 0 items of work left, filed
A package reads like a control document.
Inside the scope
- Pharoah M&A Arm (Pharoah skin)
Evidenced, and how
- Live URL probed: HTTP 200 on 9 September 2026
- 1 parts probe-verified, latest 3 September 2026
- Functional surface: HTTP 200
- Register row updated with every probe
Outside the scope today · work left
- No build gap recorded in the register
Who signs, and where the work sits
- ATTOH LTD owns the product and the data layer
- 0 build packets proposed · 0 management items pending
- Change log kept in the register
Source: product_parts (inside), deploy and part probes (evidenced), v_deck_work_left (work left; filed to manager_work and build_packets by deck_work_left_sync)One page
15Across the family
Where it hands over.
Pharaoh Sovereign CEOsovereign.pharoahtechnology.co.uk
Pharoah AIEmployment door (Pharoah skin)employment.pharoahtechnology.com
Pharoah AIFreight door (Pharoah skin)logistics.pharoahtechnology.com
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Pharoah BLACKLINE door (Pharoah skin)blackline.pharoahtechnology.com
Pharoah BOQ Pricer (Pharoah skin)boq.pharoahtechnology.com
Source: register rows sharing client_key One house, many doors
16Close
Three things to take back to your desk.
One
Open the URL on slide 6. Test it before you trust it.
Two
The parts and their verification state are on slide 10.
Three
A package is a compliance instrument, not a price list.
See it live
ma.pharoahtechnology.com
Talk to us
via ma.pharoahtechnology.com
ATTOH LTD (Companies House 14079382)ATTOH