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VATATTOH · deck · narration · production guide · generated 9 September 2026
02What it is

The facts, from the register.

ProductVAT
Register keyvat-law
OwnerATTOH LTD (Companies House 14079382)
Live atattoh.tech/vat-law · HTTP 200 on 9 September 2026
Price£15 a month · Shared-product pricing under the Pharoah/ATTOH 50-50 promotion-and-sales arrangement (Phil, 6 Sep 2026: separate companies, shared products, legal split unresolved). Priced at market off real comparables. UK MTD-for-VAT tooling entry GBP10-18/mo +VAT (QuickBooks Simple Start GBP16, Xero Ignite GBP16, FreeAgent GBP29). GBP15/mo inside the entry band.
Built from10 register parts, 9 live, 7 probe-verified
Listed14 August 2026

What it does

UK VAT and duty guidance built on live uktradeinfo and UK Trade Tariff data, with plain-English clause explanation and redlining.

Runs on

White-label site deploy (Cloudflare Pages)
White-label site engine
Compliance monitor (ZARA)
Client Engine (white-label site generator)
Source: estate register (products, product_parts, builder_blocks) · deploy probe 9 September 2026Evidence live
03The frameWhat this buyer's profession checks

We will measure it against the SRA Standards and Regulations.

Three checks a buyer in this field applies, whether or not they name the standard. We use them as the frame for everything that follows.

Check 1

Competence and supervision of the work

Check 2

Client money and confidentiality handled correctly

Check 3

A record that stands up if the regulator asks

Frame chosen by BRG as a summary of the SRA Standards and Regulations. Verify the wording with the body before external use.No accreditation is claimed
04Why it's better · 1 of 6Check 2 · fit for purpose

The job as the register describes it.

VAT and duty treatment gets decided on assumption, and the correction arrives as an HMRC assessment.

Who carries it

UK importers and exporters needing accurate VAT and duty guidance.

Source: register pain_point · audienceThe problem, stated plainly
05Why it's better · 2 of 6Check 2 · fit for purpose

What it does instead.

Provides UK VAT and duty guidance from uktradeinfo and UK Trade Tariff data, with clause explanation and redlining.

UK VAT and duty guidance built on live uktradeinfo and UK Trade Tariff data, with plain-English clause explanation and redlining.

The parts doing the work

White-label site deploy (Cloudflare Pages) verified

Builds a site from its live DB config and deploys to brg-site-<slug>.pages.dev (self-provisions the Pages project). GitHub Actions workflow_dispatch.

White-label site engine verified

One renderer for many branded client sites; live tenant Pages proof plus source contract and publish queue guard.

Compliance monitor (ZARA) verified

Client Engine (white-label site generator) verified

BRG-owned client engine surface composed from the white-label site generator, config contract, client editor and approval-gated publish queue.

Source: register purpose, public_blurb, product_parts joined to builder_blocks4 of 10 parts shown
06Why it's better · 3 of 6Check 1 · controls

Proof it exists, not a roadmap.

200

HTTP status of attoh.tech/vat-law on 9 September 2026 · real-content-verified

7/10

register parts verified by probe

9

parts wired live

70%

readiness, register-computed

Open attoh.tech/vat-law during the talk. Anything the deck claims should be visible there.

Source: register deploy_probe_code, deploy_probed_at, product_parts.verified_by_probeProbed, not promised
07Why it's better · 4 of 6Against the market, honestly

Where we lead, and where we don't.

Category: Legal-Ops Verticals. Nearest rivals: Avalara, Vertex, Sovos, Taxdoo, VATBox; strongest is Avalara. Our edge: AI-powered, real-time legislative analysis engine that proactively identifies nuanced VAT compliance risks and opportunities specific to complex B2B transactions, cross-referencing against evolving UK and EU case law and HMRC guidance, providing actionable legal-ops insights before issues arise. How we beat them: Target Legal Ops, Tax Directors, and CFOs in UK B2B via LinkedIn Ads and specialist Legal Tech conferences. Our wedge is 'Proactive legal risk mitigation in VAT, powered by AI that understands UK/EU case law.' The hook is 'Stop reacting to VAT changes. Predict and prevent legal exposure with AI-driven legislative analysis.'. Source: product_market_analysis, analyst gtm-loop-worker; rivals re-checked against the product's own promise 2026-08-29.

Not independently sourced This verdict was written from an analysis whose only source was the model itself, not scraped competitors (analyst gtm-loop-worker). Treat the competitor names and positions as a working hypothesis until the market research is re-run; do not quote them to a buyer.
Source: register vs_competitionNamed competitors are the register's, not the presenter's
08Why it's better · 5 of 6Check 2 · fit for purpose

Built for one kind of buyer.

UK importers and exporters needing accurate VAT and duty guidance.

Source: register audience, serves_nichesOne buyer, not everyone
09Why it's better · 6 of 6Price is part of the scope

What it costs, in one line.

£15 a month

Basis: Shared-product pricing under the Pharoah/ATTOH 50-50 promotion-and-sales arrangement (Phil, 6 Sep 2026: separate companies, shared products, legal split unresolved). Priced at market off real comparables. UK MTD-for-VAT tooling entry GBP10-18/mo +VAT (QuickBooks Simple Start GBP16, Xero Ignite GBP16, FreeAgent GBP29). GBP15/mo inside the entry band.

Buying route

Payment on enquiry
software
Scope named on the next slides, so the price has a boundary
Source: register price_gbp, billing_interval, pricing_basis, payment_link_activeNo hidden rate card
10What's inside

The parts, with their verification state.

PartCategoryStateVerified
White-label site deploy (Cloudflare Pages)integrationlive_wired
White-label site enginebackendlive_wired
Compliance monitor (ZARA)agentlive_wired
Client Engine (white-label site generator)uilive_wired
Site lead capturebackendlive_wired
GTM Outreach Enginedatalive_wired
uktradeinfo + UK Trade Tariffdataspec
Legal Plain-English Clause Explainer (cited, no-fake)backendspec
Legal Redline / Track-Changesbackendspec
Claude API prompt/IP pipelineintegrationlive_wired
Source: product_parts joined to builder_blocks · 10 of 10 shown probe-verified   not yet
12Why packaging matters

Five things a package does that a price cannot.

1
Scope becomes visible. The parts are named, so nothing is assumed.
2
Boundaries are explicit. What is outside is written down before the first invoice.
3
It is auditable. A package is a documented process, which is what the SRA Standards and Regulations looks for.
4
Buyers compare like for like. A referral needs a defined thing to refer.
5
Switching fear drops. The move is inside the package, not a project bolted on the front.
Source: BRG packaging doctrine; frame from slide 3Packaging = a compliance instrument
13This packageCut by what each part does

VAT, as a package.

integration

White-label site deploy (Cloudflare Pages)

Builds a site from its live DB config and deploys to brg-site-<slug>.pages.dev (self-provisions the Pages proj

verified

Claude API prompt/IP pipeline

Shared prompt/IP reasoning layer behind the agent fleet and build tooling.

verified
backend

White-label site engine

One renderer for many branded client sites; live tenant Pages proof plus source contract and publish queue gua

verified

Site lead capture

Public Supabase edge fn (honeypot, CORS, service-role) -> partner_site_leads, tagged by site_slug. Every white

verified

Legal Plain-English Clause Explainer (cited, no-fake)

Plain-English explanation layer over engine.legal-ops clauses. Grounded in the clause + our curated risk_flags

spec

Legal Redline / Track-Changes

Clause-level redline between two contract versions over engine.legal-ops output. Deterministic LCS word-diff +

spec
agent

Compliance monitor (ZARA)

verified
ui

Client Engine (white-label site generator)

BRG-owned client engine surface composed from the white-label site generator, config contract, client editor a

verified
data

GTM Outreach Engine

Vertical-agnostic, global, always-on outbound GTM. A vertical = a gtm_vertical config row (pain wedge, killer

verified

uktradeinfo + UK Trade Tariff

Trader-level import/export + commodity codes + duty/VAT — freight vertical + customs tooling.

spec
Source: product_parts grouped by builder_blocks.category5 groups
14Anatomy of the packageOn one page · 4 items of work left, filed

A package reads like a control document.

Inside the scope

  • White-label site deploy (Cloudflare Pages)
  • White-label site engine
  • Compliance monitor (ZARA)
  • Client Engine (white-label site generator)
  • Site lead capture

Evidenced, and how

  • Live URL probed: HTTP 200 on 9 September 2026
  • 7 parts probe-verified, latest 16 July 2026
  • Register row updated with every probe

Outside the scope today · work left

  • No build gap recorded in the register
  • 3 parts still to verify by probe
  • 1 register field to fill (vs_competition_unsourced)

Who signs, and where the work sits

  • ATTOH LTD owns the product and the data layer
  • 0 build packets proposed · 4 management items pending
  • Change log kept in the register
Source: product_parts (inside), deploy and part probes (evidenced), v_deck_work_left (work left; filed to manager_work and build_packets by deck_work_left_sync)One page
15Across the family

Where it hands over.

A1 Elitea1elite.pages.dev
Accounts & Filingattoh.tech/accounts-law/
AddressSnapattoh.digital/snap/addresssnap/
ATTOHVATattoh.tech/vat-law
AIEmploymentattoh.tech/aiemployment/
AIFreightaifreight.uk
AITransportaitransport.uk
Source: register rows sharing client_key attohOne house, many doors
1 / 16
Arrow keys or space · N narration · P print
Slide 1Narration Words Running total

Production guide

How to turn these sixteen slides into a presentation video. Same structure as every deck in the family, so a crew that has made one can make them all.

1 · Deliverable

ItemSpec
Format16:9, 1920×1080, 25 fps, H.264 MP4 plus WebM. Burned captions and a sidecar SRT.
RuntimeNarration below plus screen captures of the live product; typically 8 to 12 minutes.
Framethe SRA Standards and Regulations. Verify the wording of the three checks with the body before external use.
BrandATTOH family palette as rendered here. Green only for verified and live states; red only for exclusions.
VoiceCalm, exact, never theatrical. Read figures and dates in full. Numbers are the register's, and the register is cited on every slide.

2 · Runtime plan

#SlideNarrationWordsStarts

3 · Screen captures

4 · Full narration

5 · What this deck must not say

  • No numbers that are not on a slide with a register source.
  • No accreditation by the SRA Standards and Regulations; the frame is a lens, not a badge.
  • No named competitor read aloud unless the audience asks; the register's names are on slide 7 for the presenter.
  • No client names, volumes or tenure unless the register carries them.

6 · Regenerate

This deck is generated from the estate register. Update the product row, re-run the deck build, redeploy. Do not hand-edit this file.